Catarina Craft began long before it had a name—with skincare I made for myself.

Years of struggling with cystic acne inspired me to become an esthetician to better understand the biology of skin. That experience grew into a passion for creating skincare, with natural, botanically based ingredients at the heart of it.

I began making products for myself 25 years ago, including a moisturizer that became a staple in my daily routine. At the time, it was simply about caring for my own skin—the idea of sharing it with others came later.

After a career as a high school teacher, I stepped away from the classroom to pursue that longtime interest. Making and selling cold process soap opened the door to something new, and my husband encouraged me to share the moisturizer I had been making and using for years. With his encouragement and our family’s support, Catarina Craft took shape.

Today, years of experience and a commitment to continued learning shape every product we create, while a love for the craft keeps the work personal.

What began as a personal search for better skincare has grown into a desire to help others feel confident in caring for their own skin. That purpose guides every product we create.